World Health Organization:
The first PSA that murders your phone.
Professional Bronze, Young Glory
Fentanyl is a highly toxic and addictive opioid.
Inform young people of its dangers to decrease overdoses.
How do you keep people at risk away from a deadly drug?
You meet them where drug experimentation runs rampant: At music festivals.
And how do you make the threat of death seem real to people who feel invincible?
You murder something near and dear to them: Their smartphones.
The World Health Organization will partner with major network providers.
Together, they'll shock crowds of thousands at a time.
By geotargeting people at major music festivals, the telecom providers
will temporarily shut off cell and data services.
They'll use the Emergency Alert System to blame the dead signal
on a ruthless killer: Fentanyl.
Festival attendees will then receive texts from their service providers,
warning them of the danger and leading them to a mobile site.
As these texts are sent out, service will be reactivated.
Let’s keep all the party animals alive.
CW: Evan Miguel
AD: José Ramirez