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Pedigree

Pedigree:
Small Dogs Live Large

Concepted, scripted & developed this preroll/social campaign for Pedigree Small Dog.
The idea: The big personalities of small dogs affect how they see the world around them.

AGENCY: BBDO New York
CW: Evan Miguel
AD: Jacque Lombardo
CDs: Greg Gerstner/Banks Noel
ECD: Greg Ketchum
DIRECTOR: Baker Smith, Harvest Films