Checkers & Rally’s:
The Great Spud Sacrifice

The client came to us asking for an idea to “win National French Fry Day.”

So we leaned into the cult following around Checkers & Rally’s famous seasoned fries, and started a cult.

RESULTS

360% increase in share of voice over previous year
2nd most talked about fast food brand around the holiday

TRAILERS

THE SACRIFICES

Throughout National French Fry Day, we posted a series of Twitter polls that asked our audience to decide the fates of our spuds. Here are some of the ways we helped our potatoes achieve “Fryvana”.

SWAG

We sent merch to some of our most engaged cult members, including their very own wide-eyed spuds.

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Inside each of the packages was a USB drive containing desktop wallpapers, and a special readme.txt file.

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THE ULTIMATE RITUAL

The closing ceremony was The Ultimate Ritual: how Checkers & Rally’s makes their famous seasoned fries.

AGENCY: Fitzco
CW: Evan Miguel
AD: Erin Fillingim + Seth McWhorter
ECD: Wes Whitener
EDITOR: Tom Rittenhouse + Bryce Burton
PRODUCER: David Berngartt + Allison Ponce
CCO: Noel Cottrell