Checkers & Rally’s:
The Great Spud Sacrifice
The client came to us asking for an idea to “win National French Fry Day.”
So we leaned into the cult following around Checkers & Rally’s seasoned fries, and started a cult.
360% increase in share of voice over previous year
2nd most talked about fast food brand around the holiday
Throughout National French Fry Day, we posted a series of Twitter polls that asked our audience to decide the fates of our spuds. Here are some of the ways we helped our potatoes achieve “Fryvana”.
We sent merch to some of our most engaged cult members, including their very own wide-eyed spuds.
Inside each of the packages was a USB drive containing desktop wallpapers, and a special readme.txt file.
THE ULTIMATE RITUAL
The closing ceremony was The Ultimate Ritual: how Checkers & Rally’s makes their famous seasoned fries.