Mustard Beer
French’s x Oskar Blues
Challenge:
In the summer of 2020, even though it was grilling season, nobody was hosting cookouts. So, French’s was experiencing a sales decline. How could we become top-of-mind and turn things around?
Idea:
Brew up a craft beer flavored with French’s Classic Yellow Mustard.
Press:
Adweek | Paste Magazine | Thrillist | Yahoo! | NY Daily News | The Takeout | Food & Wine | Beer Alien | Best Products | Brewer Magazine | Flipboard | In The Know | MyBeerBuzz | Tenemu | Delish | Laughing Squid | 9GAG | Popsugar | Jimmy Fallon
+ many, many more
Case study:
Print:
Social:
Swag:
Made at Fitzco with Erin Stockwell